The Great to Be a Woman campaign focuses on the fact that women can be happy at every age and stage of life whether it is due to the special attention shown to them by a small, kind gesture or to each of the prominent moments that they experience in their lives connected to womanhood.
Launched in 2018, the Richter Phoenix Community aims to present examples for starting life anew from which many people can draw strength. Gabriella Jakupcsek, a well-known TV show host and Pál Szekeres, Olympic bronze medallist and Paralympic champion fencer, take part in the implementation of the initiative. In addition to presenting empowering, inspiring stories, the programme also aims to build a strong community because we believe that by working together and supporting each other, it is easier to overcome problems.
The Stick to it education campaign focuses on two main areas: on the one hand, the benefits of longterm relationships and their impact on mental and physical health and, on the other, the importance of conscious family planning. We want to provide guidance so that everyone can find the contraceptive method that best suits their lifestyle, as well as help couples to get all available knowledge about baby planning and to identify gynaecological disorders that can cause difficulties in pregnancy.
In 2018, we also launched the Anna Richter Award, which makes a significant financial contribution to the implementation of the creative ideas of healthcare professionals, researchers, teachers and pharmacists. The aim of the Award is to draw attention to the importance of health awareness and social well-being, to inspire professionals working in healthcare, education or research and to help implement their innovative ideas as well as show them to the general public. The competition is open to teams of up to five people, led by dedicated women working in healthcare and education, who want to improve the conditions and everyday life of their institution, organisation, community or the patients and students connected to them.
We also recognize the efforts of our employees: in 2019, for the sixth time, the management of the Company presented the “Richter for Women Award” to women working at Richter nominated by their colleagues, who were successful in fields other than their job, performing exemplary activities for the benefit of the community. The award recognises ordinary, positive human deeds and actions such as charity, volunteer or community work or setting an example for a healthy lifestyle.